Select Page
The Superman

The Superman

A peak into the world of a free diver… “To do free diving you need to be totally detached from any problems you have. During the nine months we’re in the maternal womb, we’re always submerged in a liquid. So iit gives us that state of...
60 Years of Logos

60 Years of Logos

“The job of a logo is to identify. Symbols don’t make it clear what you do, it just makes it clearer who they are. The less they say the better. Over time it’s going to take on the characteristics, for good or for bad.” – Ivan Chermayeff...
My Father’s Tools

My Father’s Tools

… a living record of techniques perfected by generations. –  Ina Pira There is something magical when you watch Stephen Jerome, last, in a long line of basket makers, create a beautiful rib basket from scratch. Most of the tools used were passed down from...
The Magic Moment

The Magic Moment

“My very first sketches are always very ugly, very simple and I’m developing them from a very easy state. I’m not solving 20 problems at a time… but step by step… don’t give up if you fail, because I myself fail a lot of...